ProU choose Glanbia Ireland’s Solmiko MPC for new ‘functional’ yogurt range
They were driven by their personal and professional experiences in the area of health and wellness while coping with family members suffering from Sarcopenia. They saw a gap in the market for protein and calcium-enriched foods, which were key contributors to maintenance of healthy bones and muscles. Understanding Health and Wellness from an age-related perspective was key as they became more aware of what their parents were going through as they got older.
Michael, a former Markets Director in Bord Bia, Ireland’s State Agency for food, spoke with Glanbia Ireland about sourcing a milk protein ingredient to suit his yogurt application. Glanbia Ireland offers a range of milk protein concentrates and milk protein isolates for both nutritional and functional purpose. Manufactured from fresh ultra-filtered skim milk, Solmiko and SolmikoHD make up the advanced milk protein range while Solago and SolagoHD make up the functional milk protein range.
The Murphys were looking for a milk protein ingredient for their new range of fortified yogurts with a particular focus on bone and muscle health. They knew they needed a product that would give body to the yogurt and turned to Glanbia Ireland to test their Solmiko Milk Protein range.
Michael initially trialled different ingredients from the Solmiko milk protein range to find the optimum solution for his formulation. Michael chose Glanbia Ireland’s Solmiko MPC low lactose ingredient in order to harness the nutritional and functional benefits. This product is a good source of native micellar casein, with the same casein-to-whey ratio as found naturally in milk. By using Solmiko MPC Low Lactose, the yogurt also produced a better mouth-feel and creamier texture.
“It became clear from my consumer research that the target audience felt they needed to be pro-active about introducing more Calcium into their diet. They were also interested in protein but research proved that they didn’t know a lot about it, so with our understanding of the requirement for both in healthy ageing - we looked at a combination of both Calcium and Protein within the product. It’s great that I can get that fortification from a company like Glanbia Ireland. At the time I didn’t have my Calcium and Vitamin D ingredients and I subsequently sourced these from Glanbia Nutritionals.” [Michael Murphy]
ProU was launched in 2016 in Dublin. The product is now available nationally in over 60 SuperValu large stores. It is also available regionally in Leinster in Tesco and also in Dunnes Stores. Plans are in the pipeline to widen distribution in 2018. ProU is also targeting the Healthcare market and Workplace Dining arena with ProU Yogurt available to purchase in the Sports Injury Clinic in Dublin, the National Rehabilitation Centre in Dublin, Our Lady’s Hospital in Navan, The Hermitage Clinic and several nursing care homes. In the corporate arena, ProU Yogurt is now being served in the canteen facilities of several multi-nationals including Fitbit and Abbott and also in Bristol Myers Squib.
“Our partnership with Glanbia Ireland on this project for ProU Yogurt has been a rewarding and positive experience from beginning to end. Their knowledge of the scope of their ingredient within our very specific application was integral to the success of the commercialisation of our product. The team at Glanbia Ireland was also very helpful in explaining the detail behind Solmiko MPC Low Lactose to us and how it was going to improve our product. Without this knowledge and depth of experience, we wouldn’t have got to where we are today so quickly and efficiently. Today we are proud to say we have a top quality product on the market. .” [Michael Murphy].
The Murphy’s are continuously verifying their product at a consumer level – ensuring consumers see value in the product and are willing to buy it. The next steps will see the roll–out of the product on a national basis with the top retailers initially before expanding this reach. The second focus is to target the healthcare industry and they have new customers in this arena in hospital canteens and clinics. And they are also looking at Workplace Dining - where companies are very interested in the health and wellbeing of their employees, they see that there’s a role for ProU.
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