Truly Grass Fed™ announces Non-GMO Project Verification

Friday 24th March 2017
Glanbia's premium natural brand approved by trusted North American GMO avoidance standard

Truly Grass Fed™ is a premium range of dairy ingredients from Glanbia designed for customers and consumers who are looking for the best natural choice for their brands and food products. We are on a mission to prove our natural dairy credentials by leading the journey to third party grass-fed certification. A core element of the Truly Grass Fed™ offer is non-GMO and we’re now delighted to announce that the products offered under our Truly Grass Fed™ range have been verified by the Non-GMO Project.

The Non-GMO Project is a US based non-profit organization committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. It is North America’s most trusted seal for GMO avoidance for consumers who are concerned about what’s in their food.

Over many years, we’ve been working with our farmers to ensure that all of our milk suppliers deliver milk of exceptional quality achieving the highest international sustainability standards – working in harmony with nature. With growing demand from food savvy consumers for proven naturalness, we set out to verify that our grass-fed dairy system complies with this recognised Non-GMO Standard.

Commenting on the recent verification, Seán Molloy, Director of Strategy and Supply Development at Glanbia Ingredients Ireland said,

“There is significant and growing demand from our customers and consumers, particularly evident in North America, for transparency of ingredients used in products. In many cases, it’s what drives their choices. Being awarded verification from a trusted organisation such as Non-GMO Project enables us to support and endorse food and nutrition companies’ natural brands in market.”

Customers who include Truly Grass Fed ingredients in their branded products have the opportunity to use the Truly Grass Fed endorsement seal on their packaging which informs their consumers on what Truly Grass Fed dairy ingredients are all about.

The Truly Grass Fed brand signifies:
• At least 95% grass fed
• Non-GMO Project Verified
• rBST-free
• Antibiotic-free
• Animal welfare friendly
• Environmentally responsible

Work is underway to ensure Truly Grass Fed complies with the recognised and independent US standard for Animal Welfare. In addition, Glanbia is in the process of establishing an independent Grass Fed standard.

About Truly Grass Fed™
Truly Grass Fed was established in December 2016. Operated by Glanbia Ingredients Ireland, Truly Grass Fed offers a wide range of clean, wholesome dairy ingredients made by happy, healthy cows that graze in open pastures on family farms across Ireland. Truly Grass Fed is working with a number of valued partners in nutrition and chilled dairy foods offering a range of products including whey and milk proteins, casein, lactose, butter and cheese. Visit www.trulygrassfed.com for more information.
Note that only the Truly Grass Fed™ range of ingredients from Glanbia Ingredients Ireland is certified to the Non-GMO Project.