Healthy “Snackers” Opt for Protein
Mintel reports that as snacks increasingly stand in for meals, rather than in-between foods, health plays a growing role. Consumers are looking for convenient products which can bridge the gap between health and indulgence**.
Both old and young consumers across the globe are increasingly looking for healthier snacking options. This is a trend that we have seen over the last couple of years but it is now accelerating. To consumers, “healthy” can mean e.g. extra protein, vitamins or fibre.
As snacks become healthier, more wholesome and satisfying, they can increasingly fulfil the role of mini meals. These products provide convenience and sustenance. Dairy holds snacking potential and the percentage of US consumers that have consumed yoghurt for snacking moments is rising.***
Mintel points out that it is Generation Z (people born in 1996 or later) that pushes the demand for high-protein snacks**. “Manufacturers looking to communicate a healthy appeal to young consumers should bear in mind their eye for high protein in better-for-you foods.
In the US, the 'homeland' of high-protein, 44% of 25-34 year olds consider protein content important in healthy snacks, compared to 36% across all age groups.
In continental Europe, Italian 16-24 year olds are most likely to be swayed by high protein messaging.”
At Glanbia Ireland, we are committed to producing and delivering high quality protein products that will play a key role in fulfilling the needs of today’s health conscious snack consumers. Our dairy-based protein ingredients offer the same ratio of micellar casein and whey protein naturally found in milk, but in process-stable and easier-to-use powder formats. Find out more about the benefits and suitability of our Solmiko and Solago milk protein ranges.
*Mintel, “Fresh snacking is on the rise” (July 2018)
**Mintel, “Latest developments in healthy snacking” (March 2019)
*** Innova, “From snacks to mini meals” (2018)